Home - Shop Rouka

ROUKA WOMAN

Meaning 'Bodice' in malayalam and 'Corridor' in Japanese, Rouka stands for the products that connect the weaver with the wearer through design and narratives to create sustainable fashion that is crafted with love

HYMN

The answer to the prayers of the man who loves to dress.

KASAVU OF TODAY

Traditional Kasavu sarees of Kerala designed with a contemporary tweak.

ROUKA BY THE METRE

If you wish to stitch your own clothes, we have some quirky fabrics for you.

ORIGINS IN KERALA

Contemporary apparel made in Kerala co-created with local handloom weavers.

THE ROUKA SAREE

Sarees that start a conversation. Sarees that say stories like we do.

#PEOPLEOFROUKA

We love our people and how they wear their ROUKA.

EVERY INCH OF FABRIC

Sustainable initiatives from us that create beautiful products based on our zero-waste policy.