NEW COLLECTION

ORIGINS IN KERALA

Contemporary apparel made in Kerala co-created with local handloom weavers.

DUPATTAS AND FABRICS

Rouka stands for the products that connect the weaver with the wearer through design and narratives to create sustainable fashion, that is crafted with love.

THE ROUKA SAREE

Sarees that start a conversation. Sarees that say stories like we do.

ROUKA MUNDU

Dhotis to drape a story.

ORIGINS IN KERALA

Contemporary apparel made in Kerala co-created with local handloom weavers.

DUPATTAS AND FABRICS

Rouka stands for the products that connect the weaver with the wearer through design and narratives to create sustainable fashion, that is crafted with love.

THE ROUKA SAREE

Sarees that start a conversation. Sarees that say stories like we do.

ROUKA MUNDU

Dhotis to drape a story.

WHAT'S ON SALE

Sarees that start a conversation. Sarees that say stories like we do.