About rouka

STUDIO ROUKA believes in the idea of of being driven by the love- for clothes, the people whom it touches and the stories that make them.

Launched by Sreejith Jeevan, a design graduate from the National Institute of Design, Ahmedabad and the Ecole Nationale Superieure Des Arts Decoratifs, Paris, the brand embodies the modern woman. Having worked with textiles in India and abroad, Sreejith, now works from his studio in Kochi, creating a timeless style that derives from the spirit of the city. He has been a regular at the Lakme Fashion Week in Mumbai since the launch of the label in 2013.

Rouka | Meaning ‘Bodice’ in malayalam and ‘Corridor’ in Japanese, Rouka stands for the products that connect the weaver with the wearer through design and narratives to create sustainable fashion that is crafted with love.

Origins in Kerala | Inspired by local culture, the label believes in clothes that let you wear a slice of life in Kerala. Origins in Kerala is your responsible self indulgence when shopping for that quintessential Kerala keepsake